Ideal Surf Company — Spotter Design LLC

Ideal Surf Company || Brand Identity Concept
Logo, Stationery Kit, Advertisements, Visual Standards Manual

Established over 40 years ago, Ideal Surf Company has become the leader in Customizable, high quality surf gear and accessories. Dedicated to the making, marketing and distribution of custom boards and apparel for surfing and other water sports, Ideal Surf's goal is to ensure all of their customers always "Get The Ideal Surf" by allowing them to customize all aspects of their gear, from color and style to board shape and design. Ideal Surf represents a casual lifestyle driven from an adventurous board riding heritage.