Downtown Riverwalk — Spotter Design LLC

Downtown Riverwalk || Brand Identity & Wayfinding System Concept
Logo, Wayfinding & Signage, Visual Standards Manual

The Fort Lauderdale Riverwalk Arts and Entertainment District lacks a good identity and wayfinding system. I wanted a name that would unify the whole area and was still recognized by locals as the Riverwalk district. I also wanted to highlight the fun, active downtown atmosphere. The identity I created utilizes the logos original wave idea, while also representing the 4 main districts of the area; Art & Science (pink), Entertainment (green), The Riverwalk (blue) and Historical (yellow). All signage in the downtown exemplifies the wave as well, and the colors are represented across the area to help people find where they are, and where they are going. The system includes entry Identification Signage, Orientation Signage with color coded maps, Directional Signage and Streetlight banners.